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Cheil Global — GCPC, Global Creative Product Council

2017
Concept
Branding
Graphic Design

For each GCPC session the existing logo is adapted to fit the newly designed branding representing the place of meeting, this year St Paul de Vence in France. The use of bespoke handwritten typography for the logo as well as visual treatments of brushstrokes and paper cut outs link the conceptual approach back to some of the 20th Century’s most important artists, some of whom have walked through St Paul de Vence. The cardboard tube is chosen as a vessel to carry all assets, which are all translated into artworks themselves. Five different patterns serve as foundation for all design work and are rolled out for print and digital assets such as: embossed agenda, meeting schedule, give-away package design, logo refresh and a keynote template design. All pieces are run as limited edition.

Copywriter: Michael Buckmaster 
CD: Georgia Barretta

gcpc_single_hanging-poster-mock_gifgcpc_single_hanging-poster-mock_gif
logologo
gcpc_poster_twosides_01gcpc_poster_twosides_01
gcpc_hanging-poster-mock-up-BACK_x5gcpc_hanging-poster-mock-up-BACK_x5
notebooks_IMG_5172notebooks_IMG_5172
notebook-02notebook-02
mixed_mixed_
mixed_IMG_5320mixed_IMG_5320
tissue paper_IMG_5290tissue paper_IMG_5290
tissue wrapper_IMG_5294tissue wrapper_IMG_5294