Cheil Global — GCPC, Global Creative Product Council
For each GCPC session the existing logo is adapted to fit the newly designed branding representing the place of meeting, this year St Paul de Vence in France. The use of bespoke handwritten typography for the logo as well as visual treatments of brushstrokes and paper cut outs link the conceptual approach back to some of the 20th Century’s most important artists, some of whom have walked through St Paul de Vence. The cardboard tube is chosen as a vessel to carry all assets, which are all translated into artworks themselves. Five different patterns serve as foundation for all design work and are rolled out for print and digital assets such as: embossed agenda, meeting schedule, give-away package design, logo refresh and a keynote template design. All pieces are run as limited edition.
Copywriter: Michael Buckmaster
CD: Georgia Barretta