Samsung × Science Museum
Space Descent with Tim Peake — The VR Experience Tour
On a mission to spark curiosity, Cheil London partnered with the Science Museum Group to bring the wonders and excitement of space closer to school kids all around the country. The traveling VR double-decker bus tour allowed young visitors to experience Tim Peake’s journey back to Earth from the International Space Station and enabled them to imagine future careers in science.
Design of external bus graphics and look and feel: from logo lock up (applied across print and digital assets) to a guided illustrated tour of Tim Peake’s journey back to Earth from the ISS, plus space mission badges, crew uniforms and intricate details within the bus such as signage and stickers, all bringing the space station to life.
1 VR space bus / 64 school visits / 50k students inspired / 1 million visits to the Science Museum / Total audience of 4m
Creative Direction: Matt Jukes, Copywriter: Michael Buckmaster, Creatives: Hannah Davies, Rob Perham, Developer: Jop Wielens, Interior 3D Bus Design: Alex Chapman, Artworker: Paul Newall