Blend & Press

Concept and design of striking new visual identity
for a health food brand.

Year: 2015       
Key Expertise: Visual System, Print Design, Roll out across Menus, Business cards,
Loyalty cards, in-store transportable menu. While working freelance at Studio Ninety One.

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Cold-pressed juice and health food brand Blend&Press approached Studio NinetyOne with the creation of a new visual identity. One that would manifest brand awareness but allows enough flexibility to use its assets across their pop up location in Covent Garden, their trade stalls as well as various collaborations

I was commissioned to conceptualise and design a striking identity using the existing fruit landscape imagery. The photographically focussed and editorial-led visual system was rolled out across a set of touch points, including a ‘fine art print’ inspired 50-inch wall menu, take away menus, shopping bags as well as business and loyalty cards.

The end result is a refreshing, visually intelligent and sophisticated brand, celebrating its key asset of high-quality ingredients.

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Katja Alissa Mueller — Creative designer
& Art Director, specialising in editorial-led brand development and storytelling.

Based in London.
© 2019, Katja Alissa Mueller

Based in London.
© 2019, Katja Alissa Mueller

Based in London.
© 2019, Katja Alissa Mueller