Introducing a cross-channel design approach to increase
brand awareness for womenswear label MOE Oslo.

Years: 2016       
Key Expertise: Design Strategy, Design for Print & Digital
(Lookbook design, Newsletter template design, Postcards)


MOE Oslo offers high-quality contemporary womenswear, innovating classic staples such as the formal wardrobe with technical details and progressive pattern cutting.

With a strategy mainly focused on the online shop, I’ve approached the brand in 2016 to collaborate on increasing brand awareness through a cross-channel design strategy. Based on the existing campaign imagery I’ve designed a printed lookbook for SS17, as well as postcards serving as informative business cards. To further manifest online presence, I’ve introduced a versatile newsletter template design, allowing the brand to organically evolve its visuality in years to come.

The newly introduced channels resulted in higher visibility at trade fairs and pop-up events and a growing online community.




Responsive Newsletter Template Design

Katja Alissa Mueller — Creative designer
& Art Director, specialising in editorial-led brand development and storytelling.

Based in London.
© 2019, Katja Alissa Mueller

Based in London.
© 2019, Katja Alissa Mueller

Based in London.
© 2019, Katja Alissa Mueller