Blend & Press

Concept and design of striking visual identity
for a health food brand.

2015 | Key Expertise: Visual system, print, roll out across menus, business & loyalty cards, in-store transportable menu. Freelance at Studio Ninety One.

Cover Design of Menu Card for health food brand blend and press

Cold-pressed juice and health food brand Blend&Press approached Studio NinetyOne with the creation of a new visual identity. One that would manifest brand awareness but allows enough flexibility to use its assets across their pop up location in Covent Garden, their trade stalls as well as various collaborations

I was commissioned to conceptualise and design a striking identity using the existing fruit landscape imagery. The photographically focussed and editorial-led visual system was rolled out across a set of touchpoints, including a ‘fine art print’ inspired 50-inch wall menu, take away menus, shopping bags as well as business and loyalty cards.

The end result is a refreshing, visually intelligent and sophisticated brand, celebrating its key asset of high-quality ingredients.

Green and yellow fruit arranged on table
Paper bag with photography of fruits and vegetables
Framed menu board on wall in store for blend and press

Katja Alissa Mueller — Design Lead & Art Direction, specialising in editorial-led brand development and storytelling.

Based in London.
© 2020, Katja Alissa Mueller

Based in London.
© 2019, Katja Alissa Mueller

Based in London.
© 2019, Katja Alissa Mueller