MOE OSLO — SS17

Introducing a cross-channel design approach to increase
brand awareness for womenswear label MOE Oslo.

Introducing a cross-channel design approach to increase brand awareness for womenswear label MOE Oslo.

2016 | Key expertise: Design strategy, design for print & digital
(lookbook, newsletter template, postcards)

Two cards with information about fashion label Moe Oslo

MOE Oslo offers high-quality contemporary womenswear, innovating classic staples such as the formal wardrobe with technical details and progressive pattern cutting.

With a strategy mainly focused on the online shop, I’ve approached the brand in 2016 to collaborate on increasing brand awareness through a cross-channel design strategy. Based on the existing campaign imagery I’ve designed a printed lookbook for SS17, as well as postcards serving as informative business cards. To further manifest online presence, I’ve introduced a versatile newsletter template design, allowing the brand to organically evolve its visuality in years to come.

The newly introduced channels resulted in higher visibility at trade fairs and pop-up events and a growing online community.

Overview lookbook, cards, businesscards and newsletter in phone for fashion label Moe Oslo
Newsletter template design on mobile, tablet and desktop for fashion label Moe Oslo

Katja Alissa Mueller — Creative designer
& Art Director, specialising in editorial-led brand development and storytelling.

Based in London.
© 2020, Katja Alissa Mueller

Based in London.
© 2019, Katja Alissa Mueller

Based in London.
© 2019, Katja Alissa Mueller